A website is a business card for your business. While this may be obvious to web developers, many photographers are only too familiar with the frustration experienced when their website is compromised or stolen.
Secure your Masterpieces by Having a Secured Website
Websites are a big deal. Aside from the fact that they’re the main way your company or organization communicates, they’re also the go-to place for most customers to learn about you and your offerings. That means your website is one of your most important marketing tools. It’s also your home base for most of your business-related activities. It’s a critical piece of infrastructure in your marketing arsenal. Everyone who calls themselves a photographer or a photographer should take steps to make sure their websites are secure, up to date, and available 24/7.
As the internet becomes a bigger and bigger part of our everyday lives, people are taking more and more of their business on the web. And that means your website needs to be secure to keep all of those valuable customers. Here are four reasons you have to secure your website today:
1. Protect your masterpieces from getting stolen. An increasing number of people are choosing to share their photographs online, and while this can be a great way to share your work with the world, it can also come with a lot of risks. If you’re worried that your images could be stolen or that a data breach could lead to your identity being stolen, there are a number of things you can do to help prevent this. Choosing the right passwords and usernames can help keep your images safe, while basic web security can go a long way too. Also, you might want to consider copyrighting your work.
2. Secure your business. That’s right, and all photographers need to secure their websites to prevent identity theft, hacking and other forms of online crime. When you choose a website design, make sure you keep these 4 basic tips in mind:
1. Ensure the information on your site is secure from prying eyes.
2. Try to use the same password on every site you use.
3. Change your password every so often
4. Do not use the same password on applications or services.
It’s a fast-paced digital world where threats and attacks come from all directions. You can think of web security as a force field around your business that protects it from being attacked. Fundamentally, web security is about protecting the most important asset you own: your brand. It’s about protecting your business.
3. You also need to protect your website’s data. Protecting your website’s data is one of the most important tasks for every website owner, and it is important to do it right. The main reason for this is that the protection of the website’s data plays a crucial role in the success of your website. There’s no denying that the internet is a wonderful place. It gives us access to endless knowledge, opportunities, and perhaps most importantly, to each other. But unfortunately, the internet also has a dark side, which is growing more prevalent every day. While security breaches are a concern for everyone, we as photographers have a special concern in the amount of sensitive data we store on our websites.
4. Protected website means also protecting your customers. With the hacking of LinkedIn and the Twitter account of the US Senate, it’s clear that websites are not inherently secure. But it’s also clear that some websites are more at risk than others. Most importantly, websites that serve businesses are especially at risk in the event of a security breach since they store financial and customer information. Every online business that sells products or provides services online needs to keep its customers safe from identity theft and other online crime. That’s why it’s important to secure your pages and make sure your information is protected.
As a professional photographer, the idea of being easier to steal photos from your website than from your camera is a little disconcerting. Sure, you have control of your camera, but the ability to take and store pictures on a website defeats the purpose of having a camera in the first place. In fact, it’s even worse than you might imagine.
Many web hosting providers have been providing services to photographers for years, and ensuring it remains secure is now a very big concern. From price hikes and downtime to poor customer service or even outright stealing, there are several things you should do to ensure your site stays online and doesn’t become a victim of cyber-crime.